Meu portfólio de projetos abrange diversas frentes, desde Marketing, Produto e Negócios, demonstrando minha capacidade de desenvolver estratégias assertivas e um posicionamento diferenciado, garantindo visibilidade e engajamento eficiente com o seu público-alvo. Além disso, contemplo o desenvolvimento de produtos, parcerias estratégicas e colaborações exclusivas, elevando a sua marca a novos patamares de crescimento e reconhecimento. LET'S WORK TOGETHER? So, get in touch. Send me an email, or contact me through the channels: EMAIL Email LINKEDIN INSTAGRAM

Celebração do primeiro aniversário da butique de calçados femininos Your ID Woman, juntamente com Gabriela Cajado, fundadora da marca CAJÁ, onde realizamos a produção e personalização do classico Nike Air Force 1. NIKE GABRIELA CAJADO YOUR ID WOMEN Project Details Project Development of the action and business plan to celebrate the first anniversary of the women's footwear boutique Your ID Woman. In this, a proposal for a project curated by the artist Gabriela Cajado, founder of the CAJÁ brand, a local and relevant brand as well as being very influential in its community. With this partnership we aim to manually personalize shoes in the Nike Air Force 1 model, in a limited and exclusive run, as well as a commemorative t-shirt. Responsibilities Commercial, Curated by the artist, Construction of the Project, Strategy, Communications, Campaign Production. Year 2021 In this project, I managed to combine the creativity and details meticulously made by the artist Gabriela Cajado , creative head of the CAJÁ brand, and have the opportunity to create this project for Your ID in celebration of the store's anniversary and its arm 100% dedicated to women , Your ID Women. It was possible to present the work developed by Caja in partnership with Nike to the public and consumers of the women's store. The campaign resulted in engagement on the part of consumers, who were able to purchase products that aroused a strong desire, as they are made manually in a very personalized and time-consuming process. The project was carried out throughout the pandemic relaxation periods in 2021. CAJA x NIKE x YOUR ID We tell the story of the partnership through Nike's iconic Air Force Sage, launching teasers and making pairs available on a scheduled and limited basis on Your ID e-commerce. In a matter of minutes, all pairs were sold, demonstrating the great demand. Additionally, we launched a commemorative t-shirt on a slightly larger scale, available on all Your ID physical and online channels. Links Articles: YOUR ID WOMEN GABRIELA CAJADO

Colaboração entre a marca Vans e a mara de cameras Leica em uma parceria limitada com o skatista, musico e fotografo Ray Barbee. VANS X LEICA RAY BARBEE YOUR ID - PARTNER Project Details Project Activation and launch plan for the collaboration between Vans and the Leica brand under the Vault by Vans division, collection launch plan, development of the exhibition by photographer and skateboarder Ray Barbee. Creation and deployment of the campaign locally. Responsibilities Campaign Strategy, Production, Community, Commercial Management, Seeding. Year 2022 Work carried out to launch the collaboration between the camera and photographic equipment brand Leica and Vans. Sneakers signed by the 'Vault by Vans' division of the Californian brand, known for its quality, details and limited editions, which in this collection carried the signature of skateboarder and photographer Ray Barbee. I chose Your ID, the brand's commercial partner and one of the main players in the Brazilian footwear market, a chain of stores that has a creative arm, Studios Coffee, a cozy place in the Pinheiros neighborhood with connections to art, music and urban culture events . We set up an exhibition at Studios Coffee with photos taken by Ray Barbee through the lenses of his Leica camera, the exhibition began the launch of the collaboration between the brands worked together with the skateboarder, the exhibition lasted approximately a month, open to the public. EXHIBITION - LEICA X RAY BARBEE We set up an exhibition at Studios Coffee with photos taken by Ray Barbee through the lenses of his Leica camera, the exhibition began the launch of the collaboration between the brands worked together with the skateboarder, the exhibition lasted approximately a month, open to the public. Always thinking about how to translate and make a campaign or launch closer to the language of our local community, we brought four creatives and photographers who use the Leica camera as one of their work tools, thus bringing a unique and individual look to each of them, to portray a little of your urban lifestyle. FOUR LENSES RISE We called four creatives and photographers to each bring their different perspective portrayed on Leica cameras, each with their own unique view on lenses, and had first-hand access to the collection between Vans and Leica. YOU KNOW MY FACE MARINA NACAMULI JULIO NERY RAMY ROBSON Video produced for the launch campaign between Vans x Leica and Ray Barbee: Links Subjects: Vans Publication Your ID Studios Coffee Exhibition Official Campaign Video

Projeto de 10 anos da Guadalupe Store em parceria com a marca Vans, juntamente com João Gordo. VANS GUADALUPE 10 YEARS Project Details Project Strengthening the partnership between Vans and Guadalupe Store. Development of the action and celebration of the store's 10 years with an initiative that values the pillars of musical culture and art. In addition to a narrative of social change through the Solidariedade Vegan project, bringing an initiative and help to the local community, highlighting the relevance of art and music as essential elements for both Vans and Guadalupe, promoting a cultural exchange bringing one of the store's founders as the protagonist of the project. We seek to consolidate the links between the brand and the public, in a process that values artistic, cultural and social manifestations in such a delicate post-pandemic period. Responsibilities Campaign Strategy, Development and Production. Year 2022 GD LP x VANS VANS CELEBRATES TEN YEARS OF GUADALUPE STORE WITH DONATION OF VEGAN LUNCHBOXES, KITS AND CREATIVE CONTENT Link Article: Vans Site Paying homage to a decade of supporting sneaker and streetwear culture, the collaboration features creative initiatives and partnership with musician João Gordo and with your “Vegan Solidarity” project. Work celebrating 10 years of Guadalupe , one of the main streetwear and sneaker culture stores in Brazil, bringing together pillars of music, art, urban culture and the main solidarity and thought of change. We created a journey with João Gordo musician and also a friend of Twothausand , member and founder of the store, through the media partner SneakersBR , we fragmented some content, from art, music and social actions, starting with an interview between João gordo and Twothausand. Link: SneakersBR Interview: João Gordo and Twothousand Twothousand “Vans was something natural because the guys in the bands wore Vans, it's not that the brand went after the bands, the guys in the band wore the brand's sneakers"… "Then the public identifies, something natural" Interview: Twothausand , João Gordo and Guilherme Lopes . In this interview, we developed and had the opportunity to explore the connections between Twothousand, João Gordo, mediated by Guilherme Lopes, member of Sneakersbr. Through an engaging narrative, we cover topics such as music, art, the underground scene and the different moments in which Vans was organically present in their lives. We also address the social impact of the pandemic, especially in central regions, and how the Solidariedade Vegan project has been an important instrument of assistance. Throughout the interview, we discuss and show how they relate to Vans and how the brand fits into their artistic and cultural trajectories. Furthermore, we will have the opportunity to better understand how the Solidariedade Vegan project has been working to support communities. Link: Vans and Guadalupe Publication We developed limited kits produced by the artist Magoo , especially for Guadalupe's decade anniversary, creative content, items for customizing shoes and t-shirts. In addition to a donation of 1,000 lunch boxes to the Solidariedade Vegan project for distribution in the central area of the city, these were some of the initiatives carried out. VIEW Post: Magoo Video Post: Guadalupe Video One of the exclusive items we produced was an art made by the artist Magoo , inspired by music and fashion, with elements present from Vans, as Magoo has been a big fan and partner of Vans for many years, the arts were limited and signed by the artist, being acquired when purchasing the brand's products in the physical store or online, above we see the video produced, detailing the creative process and creation of the arts PLAY LIST MADE ON SPOTIFY BY JOÃO GORDO FOR 10 YEARS OF ACTION Music Curation: Expanding the Project As an integral part of the project, João Gordo demonstrated his versatility by curating music. Published on Spotify, the playlist features more than 100 carefully selected songs, expanding the project experience and uniting one of the Vans brand pillars, which is music. This initiative brings João Gordo's holistic vision, who understood the importance of integrating the musical dimension into the project. By offering participants a sensorial journey through their musical tastes, in addition to leaving a public fragment of the action, which can be relived, listened to and remembered whenever desired. Links Articles: Vans Website Magoo Video Guadeloupe Video Sneakersbr Interview: João Gordo and Twothousand Vans and Guadalupe Publishing Spotify Play List Promoview

Meu portfólio de projetos abrange diversas frentes, desde Marketing, Produto e Negócios, demonstrando minha capacidade de desenvolver estratégias assertivas e um posicionamento diferenciado, garantindo visibilidade e engajamento eficiente com o seu público-alvo. Além disso, contemplo o desenvolvimento de produtos, parcerias estratégicas e colaborações exclusivas, elevando a sua marca a novos patamares de crescimento e reconhecimento. PROJECTS As an experienced professional in the retail market, with over 12 years of experience, I am pleased to offer a complete solution for the success of your brand. My project portfolio covers several fronts, from Marketing, Product and Business , demonstrating my ability to develop assertive strategies and a differentiated positioning, ensuring visibility and efficient engagement with your target audience. In addition, I cover product development, strategic partnerships and exclusive collaborations, elevating your brand to new levels of growth and recognition. My experience and expertise in the sector allows me to offer transformative solutions that will positively impact your business results. CAJÁ x NEW BALANCE Culture & Art, Development, Campaign & Marketing Strategy, Insights, Mailing & Seeding. CAJÁ x YOUR ID x NIKE Commercial & Business, Culture & Art, Collaboration, Product Development, Campaign & Marketing Strategy, Partnership Strategy, Insights. PUMA x KIDSUPER Collaboration, Campaign Development, Campaign & Marketing Strategy, Insights, Production VANS x SOLE HUNTER by PACE Commercial & Business, Communities, Collaboration, Product Development, Campaign Development, Campaign & Marketing Strategy, Partnership Strategy, Insights, Mailing & Seeding PUMA RIDER CAMPAIGN Commercial and Business, Communities, Collaboration, Campaign Development, Campaign & Marketing Strategy, Partnership Strategy, Insights, Mailing & Seeding. VANS x MASTERMIND / G DLP Commercial & Business, Communities, Culture & Art, Collaboration, Campaign Strategy & Marketing, Insights, Mailing & Seeding, Production. CACETE.CO - PUMA SPFW47 Communities, Culture & Art, Collaboration, Product Development, Campaign Development, Campaign & Marketing Strategy, Partnership Strategy. VANS & G DLP - 10 YEARS Communities, Culture & Art, Collaboration, Campaign Development, Campaign & Marketing Strategy, Partnership Strategy, Production. PUMA SNEAKERS - PALMEIRAS Culture & Art, Collaboration, Product Development, Insights. NK STORE x À LA GARÇONNE Commercial & Business, Culture & Art, Collaboration, Product Development, Campaign & Marketing Strategy, Partnership Strategy, Insights. PUMA x FUBU - MANO BROWN Commercial and Business, Communities, Culture & Art, Collaboration, Campaign Development, Campaign Strategy & Marketing, Partnership Strategy, Mailing & Seeding, Production. VANS x LEICA Commercial and Business, Communities, Culture & Art, Collaboration, Campaign Development, Campaign Strategy & Marketing, Insights, Mailing & Seeding, Production. PUMA x DIAMOND - POP UP STORE Commercial & Business, Communities, Culture & Art, Collaboration, Campaign Development, Campaign & Marketing Strategy, Partnership Strategy, Insights, Production. COLLABORATION ON OTHER PROJECTS

Project curation that covers various fronts, including Branding, Marketing, Product, and Business campaigns, showcasing my ability to develop effective strategies such as positioning, content creation, and launch strategies. Ensuring visibility and effective engagement with your target audience. I also consider aspects of product development, strategic partnerships, and exclusive collaborations. LIFE STYLE MUSIC AND ART FASHION URIEL ©AETANO PRODUCT - MARKETING - BUSINESS 2024 // BRAZIL PROJECTS All of this can be integrated Yours Brand or Business To create Stories Impact People Genuine Form URIEL ©AETANO PRODUCT MARKETING BUSINESS LET'S WORK TOGETHER? Then get in touch. A conversation is free. And that's how the best conversations begin. Send me an email, or contact me through the channels below: EMAIL LINKEDIN INSTAGRAM