VANS X LEICA
RAY BARBEE
YOUR ID - PARTNER
Project
Activation and launch plan for the collaboration between Vans and the Leica brand under the Vault by Vans division, collection launch plan, development of the exhibition by photographer and skateboarder Ray Barbee. Creation and deployment of the campaign locally.
Responsibilities
Campaign Strategy, Production, Community, Commercial Management, Seeding.
Year
2022
Work carried out to launch the collaboration between the camera and photographic equipment brand Leica and Vans. Sneakers signed by the 'Vault by Vans' division of the Californian brand, known for its quality, details and limited editions, which in this collection carried the signature of skateboarder and photographer Ray Barbee.
I chose Your ID, the brand's commercial partner and one of the main players in the Brazilian footwear market, a chain of stores that has a creative arm, Studios Coffee, a cozy place in the Pinheiros neighborhood with connections to art, music and urban culture events .
We set up an exhibition at Studios Coffee with photos taken by Ray Barbee through the lenses of his Leica camera, the exhibition began the launch of the collaboration between the brands worked together with the skateboarder, the exhibition lasted approximately a month, open to the public.
EXHIBITION - LEICA X RAY BARBEE
We set up an exhibition at Studios Coffee with photos taken by Ray Barbee through the lenses of his Leica camera, the exhibition began the launch of the collaboration between the brands worked together with the skateboarder, the exhibition lasted approximately a month, open to the public.
Always thinking about how to translate and make a campaign or launch closer to the language of our local community, we brought four creatives and photographers who use the Leica camera as one of their work tools, thus bringing a unique and individual look to each of them, to portray a little of your urban lifestyle.
FOUR LENSES RISE
We called four creatives and photographers to each bring their different perspective portrayed on Leica cameras, each with their own unique view on lenses, and had first-hand access to the collection between Vans and Leica.
Video produced for the launch campaign between Vans x Leica and Ray Barbee:
