My story
With more than 12 years of career, I have built a solid portfolio working with renowned brands and prominent professionals in the Fashion, Music, Sports and Culture sectors.
My experience includes working in Marketing for large campaigns in different segments. My work involves cultural mapping for brand positioning through communities, collaborative projects and creative strategies with influencers, athletes and media partners.
I worked on developing new businesses, helping brands and clients with projects in physical and digital environments, on commercial and relationship fronts, in addition to managing businesses and strategic accounts as Key Account Manager.
I specialize in product development and formulating strategies for launch and activation.
This journey provided me with in-depth knowledge and essential skills for effective and innovative action in the market.
Professional Journey Highlight
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A little bit of my journey
2021-2024
VANS
Strategic Brand Energy Consultant.
Management of the main strategic energy accounts and brand positioning, in the fashion, sneaker and skate categories. Creating new business opportunities on several fronts, such as opening new accounts, activating and executing marketing campaigns, 360° management of the brand's 'Pinnacle' channel, from 'Account Plan' and 'Business account', product assortment (merchandising ) planning the segmentation base and collaborations, budget control, adaptations of guides and global campaigns, financial management of partners, together with the brand.
2016-2021
PUMA SPORTS
Manager and Special Projects - Life style Category (Sportstyle/Select)
Responsible for managing the results of all main Fashion and Life Style accounts in Brazil for the brand. Opening and strategy of new business partners for the channel. Reports and Insights on trends, innovations and strategy throughout the collection assembly process. Responsible for curating and selecting products, collaborations and their sales destinations. Increased market share for the brand in Brazilian accounts. Preparation and construction of the service plan for the main accounts in an external showroom *(outside the corporate environment), creating stories and generating greater Sell In results in pre-sales. Creation and preparation of the entire calendar of launches and campaigns for energy products by collection and client for other areas, activation at events, construction of marketing campaigns, mapping and sending seeds to influencers and brand partners.
2016-2016
UNILEVER
Digital Marketing Assistant.
Creation of social media actions on various digital platforms, monitoring the performance of campaigns with performance in e-commerce or with the company's media partners, managing data and metrics, preparing reports on exceptional results and also managing the brand's campaign calendar.
2014-2016
Sales Assistant
Carrying out sales and commercial approach, assistance in managing the operation, ensuring not only the sale, but also carrying out after-sales work, providing all necessary assistance and contributing to the positive experience of customers. Managed and ensured the success of events and experiences carried out for clients. Relationship with the main international and national brands, suppliers of sportswear in the life style segment.
GUADALUPE STORE
2012-2014
Communication and Marketing.
Creation and development of the store in all processes, leasing, layout development until its opening, responsible for marketing actions, creation of content on social media, e-mail marketing, planning and attracting partners and brands for collaborations, events and development of products. Responsible for the purchasing process of collections such as clothing and footwear, assistance in midas campaigns in Google Adwords, Facebook Ads and Google Analytics reports.
URBAN SHOP
2010-2012
Commercial Operation Manager - DTC Store.
Management and supervision of all the Brand's DTC (Direct to Consumer) stores in São Paulo, from the outlet chain to flagships. Ensuring results and achievement of sales and organization goals and brand guidance.
REEBOK SPORTS
2008-2010
Administrative Assistant - Apprentice
Internal work, in the financing and insurance division, together with the bank's lawyers, I assist in preparing reports and documents, entering processes into the system and serving the public.
PANAMERICAN BANK
