In this project, I managed to combine the creativity and details meticulously made by the artist Gabriela Cajado , creative head of the CAJÁ brand, and have the opportunity to create this project for Your ID in celebration of the store's anniversary and its arm 100% dedicated to women , Your ID Women.
It was possible to present the work developed by Caja in partnership with Nike to the public and consumers of the women's store.
The campaign resulted in engagement on the part of consumers, who were able to purchase products that aroused a strong desire, as they are made manually in a very personalized and time-consuming process.
The project was carried out throughout the pandemic relaxation periods in 2021.
CAJA x NIKE x YOUR ID
We tell the story of the partnership through Nike's iconic Air Force Sage, launching teasers and making pairs available on a scheduled and limited basis on Your ID e-commerce. In a matter of minutes, all pairs were sold, demonstrating the great demand. Additionally, we launched a commemorative t-shirt on a slightly larger scale, available on all Your ID physical and online channels.
