VANS
NK STORE
À LA GARÇONNE
Project
Valentine's Day Celebration: Launch of the "Ciao Amore" campaign by NK Store.
Creative collaboration: Curation of the NK Store and artistic intervention by the À La Garçonne brand.
Exclusive shoes: Vans Authentic Red and Vans Old Skool White models with custom designs.
Responsibilities
Commercial, Project management by Vans, product selection and curation.
Year
2024
NK Store developed a special campaign to celebrate Valentine's Day, called "Ciao Amore - Gift Guide".
For this action, I led the Vans part of the project, selecting two classic Vans models, the Authentic Red and the Old Skool White White, and together with the other partner brand À La Garçonne, which can develop your artistic interventions signature, the famous ropes applied to the uppers.
Together with the NK Store and À La Garçonne branding, which were highlighted on the tongue of the shoes, creating a limited and exclusive edition for this commemorative date.
