PUMA
CACETE CO.
SPFW47 - FASHION SHOW
Project
Puma, a renowned brand, has fashion and Sportsstyle in its DNA, one of its main categories. Its goal is to bring the sports legacy to the fashion industry, forming partnerships with new creatives and independent brands around the world. In this project, through Puma, I connected with local creatives and designers Thiago Carvalho and Raphael Ribeiro from the brand Cacete.Co, to support the show of the 47th edition of São Paulo Fashion Week. This collaboration allowed the use of Puma CELL footwear models, a product line widely used in partnerships and campaign projects throughout that year.
Responsibilities
Campaign Strategy, Production, Community, Commercial Management, Seeding.
Year
2019
CACETE CO
PUMA SPORTSTYLE
SPFW N47
SÃO PAULO FASHION WEEK
WORK DONE IN PARTNERSHIP WITH THE BRAND CACETE CO
FOR ITS SHOW AT SAO PAULO FASHION WEEK N47
In 2018, I contacted Tiago Carvalho, one of the owners of 'Cacete Company', where I had the privilege, together with Puma, of supporting the brand's fashion show for the 47th edition of São Paulo Fashion Week. All the shoes presented on the catwalk underwent interventions that reflected the aesthetics of the collection, whose theme was "Fogueira Tecno Neoxamanica". During SP19, our most successful franchise was the "Puma Cell" line, shoes with visible technology that, in addition to the brand's legacy, served as a platform for collaborations globally, the sneakers integrated perfectly with the Cacete Co. collection.
