Project

The launch of the CAJÁ brand's Carnival Drop went beyond the collection's pieces: it featured a special touch - crochet flowers, in a process of personalization and activation of the new New Balance 740 model. The action was featured in major fashion and lifestyle outlets, and was accompanied by carefully curated seeding, involving names relevant to both CAJÁ and New Balance. The PR plan included reference pages in the segment, such as HYPEBEASTBR, NOTTHESAMO and HYLENTINO.

 

Responsibilities

Strategy, Brand Partnership Management, Seeding.

 

Year

2019