PUMA
PALMEIRAS
ROMA 1968
Project
Development of the Puma Roma tennis franchise locally, the footwear silhouette had had several signatures with other European clubs such as Manchester City, among others, the opportunity arose to tell this story with Club Esportivo Palmeiras, which honors and celebrates the achievements of 10 Brazilian Championships, three Brazilian Cups and a Champions Cup won by the club.
Responsibilities
Active participation in the development stages and cultural insights and customization of the footwear, I was also able to contribute to the creation of the product launch and production strategy.
Year
2019
PALMEIRAS
ROME 1968
The Sociedade Esportiva Palmeiras club has proudly rooted its origins in Italy, a connection that we rescued for this shoe.The "Roma" product franchise emerged in 1968. This tribute was inspired by the Italian national team winning the European title that same year.
The history of the "Roma" franchise is, therefore, much more than a simple homage. It represents the celebration of a shared cultural identity, where Palmeiras' victories intersect with the sporting legacy of Italian football.
When we remember this journey of achievements, we honor not only Palmeiras' achievements, but also the legacy and tradition of the Roma model. Over the years, Palmeiras has stood out as one of the biggest clubs in Brazilian football, a story of determination, passion and pride that is intertwined with the 10 national titles won.
The Puma Roma Palmeiras Footwear has a suede upper and Formstripe (brand branding) in leather, with green details, sanded EVA midsole and rubber outsole. The customized insole also features the club's colors and badge. The back features illustrations of the 14 trophies won up to 2018, in addition to the club's emblem on the front. More than two thousand pairs were sold.
The sneaker, which in its first version paid homage to the Italian national team, champions of the 1968 European Championship, now celebrates Palmeiras' national titles: 10 Brazilian Championship trophies, three Copa do Brasil trophies, in addition to winning the 2000 Champions Cup.
